CRM Software for Pet Groomers
Happy pets come back every 6 weeks. Make sure their owners remember to book.
TraxionLab is the client management platform built for pet groomers. Automate rebooking reminders, reduce no-shows, and build the Google reputation that makes pet owners choose you over every other groomer in town.
6 things ready before you log in
Dedicated scheduling pages for each grooming service. Pet owners book the right appointment for their pet's needs.
Service-specific follow-up sequences for bathing, ear cleaning, haircuts, and nail care.
A Pet Groomer landing page and a promotional offer page, ready for your business branding.
Contact, marketing, and newsletter forms to capture pet owner information and appointment requests.
Track every new client from inquiry through first appointment and ongoing rebooking.
Pre-built workflows for appointment reminders, rebooking campaigns, review requests, and seasonal grooming promotions.
The Cost of Doing Nothing
A regular grooming client spends $75+ per visit, every 6-8 weeks. That is $650+ per year. Losing a regular because they forgot to rebook or found a closer groomer is entirely preventable.
Average job/lead value: $75
What Pet Groomer Owners Actually Deal With
Clients mean to rebook but forget, and you lose them to the groomer down the street
A pet owner brings their dog every 6 weeks. Then they miss a booking. You do not reach out. Eight weeks pass. They see a new groomer closer to their office and try them instead. You lost a $650/year client because nobody sent a rebooking reminder.
No-shows waste your most valuable asset: time slots
A grooming appointment takes 60-90 minutes. When a client no-shows, you have an empty slot you cannot fill on short notice. Without automated reminders, no-shows happen multiple times per week. That is thousands of dollars in lost revenue per month.
Your online reviews do not reflect how many happy pets and owners you serve
You groom 30 pets a week. Almost every owner is happy. Your Google profile has 25 reviews. The PetSmart grooming department has 180. Pet owners comparing groomers online look at review counts first.
Tools Built for Pet Groomer Companies
Solves pain point #1
Automated Rebooking Reminders
After each grooming appointment, an automated sequence sends a rebooking reminder at the appropriate interval: 4 weeks for nail trims, 6 weeks for full grooms. Clients receive a text with a direct booking link. Regular visits stay regular.
Solves pain point #2
Appointment Reminders That Reduce No-Shows
Automated text reminders go out 48 hours and 2 hours before every appointment. Clients confirm or reschedule, and you fill open slots before they go to waste.
Solves pain point #3
Review Requests After Every Groom
After pickup, an automated text asks the pet owner to leave a Google review. Include a before-and-after photo prompt to encourage rich, engaging reviews. Your 25 reviews become 150+ within a year.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month