CRM Software for Child Care Centers
Parents trust you with their children. Earn that trust from the very first interaction.
TraxionLab is the parent communication platform built for child care centers. Respond to inquiries with professionalism, fill your waitlist efficiently, and build the online reputation that parents trust.
6 things ready before you log in
Scheduling pages for after-school care, early learning, full-day care, infant/toddler care, and general appointments.
Program-specific follow-up sequences for after-school, early learning, full-day, and infant/toddler care.
A Child Care center landing page and a promotional offer page, ready for your center's branding.
Contact, marketing, and newsletter forms to capture parent inquiries from your website and community channels.
Track every family from initial inquiry through tour, application, and enrollment.
Pre-built workflows for parent engagement, tour reminders, enrollment follow-up, review requests, and waitlist communication.
The Cost of Doing Nothing
A child care enrollment represents $1,200+ per month in tuition. Parents choose the center that responds fastest and communicates most professionally during their search.
Average job/lead value: $1,200
What Child Care Owners Actually Deal With
Parents call multiple centers and enroll at whoever responds first with clear information
A new parent searches for child care. They call five centers in one morning. Two do not answer. One has a confusing voicemail. The center that picks up or responds within an hour with clear enrollment information wins the family. Speed and clarity determine enrollment.
Tour scheduling is chaotic and no-shows waste your director's time
Parents schedule tours by phone or email. Your director blocks time, prepares the classroom, and waits. Half the scheduled tours actually show up. Without automated reminders and confirmations, the no-show rate stays high.
Your Google reviews do not reflect the quality of your program
Your teachers are amazing, your curriculum is strong, and families love your center. But your Google profile has 15 reviews. The corporate center down the street has 150. Parents comparing options online choose the one with more social proof.
Tools Built for Child Care Companies
Solves pain point #1
Instant Response to Parent Inquiries
When a parent contacts your center, TraxionLab responds immediately with a warm, professional message. Program details, tour booking links, and enrollment information are delivered before the parent calls the next center on their list.
Solves pain point #2
Tour Scheduling and Reminders
Parents book tours directly through your calendar. Automated reminders at 48 hours and 2 hours before the tour include directions, what to expect, and a prompt to confirm. No-show rates drop and your director's time is respected.
Solves pain point #3
Parent Review Campaigns
After enrollment milestones and at regular intervals, automated messages ask parents to share their experience on Google. Build the review profile that other parents rely on when choosing care for their children.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month