CRM Software for Assisted Living Facilities
Families are making one of the hardest decisions of their lives. Be the facility that responds with care and speed.
TraxionLab is the family communication platform built for assisted living facilities. Respond to inquiries with empathy and speed, schedule tours efficiently, and build the reputation that gives families confidence in their decision.
6 things ready before you log in
Scheduling pages for safety programs, dining, personal care, wellness, and general appointments.
Follow-up sequences for safety programs, dining experience, personal care services, and wellness programs.
An Assisted Living Facility landing page and a tour offer page, ready for your community's branding.
Contact, marketing, and newsletter forms to capture family inquiries from your website and referral channels.
Track every family from initial inquiry through tour, evaluation, and move-in.
Pre-built workflows for family engagement, tour reminders, post-tour follow-up, review requests, and community events.
The Cost of Doing Nothing
An assisted living resident represents $4,500+ per month in recurring revenue. Families choose the facility that responds first and communicates most clearly during the decision process.
Average job/lead value: $4,500
What Assisted Living Facility Owners Actually Deal With
Families call multiple facilities and choose whoever responds with the most care
A daughter searches for assisted living for her mother. She calls four facilities in one afternoon. She is emotional, overwhelmed, and looking for reassurance. The facility that responds quickly with warmth and clear information gets the tour. The one that returns her call two days later loses the opportunity.
Tour no-shows waste your admissions team's time
A family schedules a tour for Saturday. Your admissions coordinator prepares materials and clears the schedule. The family does not show up because they forgot or scheduled tours at three other facilities. Without reminders, this happens repeatedly.
Your online reputation does not reflect the quality of your community
Your residents and their families are happy. Your staff is dedicated. But your Google profile has 20 reviews, and two of them are from disgruntled former employees. Families researching facilities online see review counts before they see your beautiful campus.
Tools Built for Assisted Living Facility Companies
Solves pain point #1
Empathetic Instant Response
When a family contacts your facility, TraxionLab responds immediately with a warm, professional message. The response acknowledges the difficulty of the decision and provides clear next steps for scheduling a tour.
Solves pain point #2
Tour Scheduling and Reminders
Families book tours directly through your calendar. Automated reminders go out 48 hours and 2 hours before the tour. Confirmation messages include what to expect and what to bring. No-show rates drop significantly.
Solves pain point #3
Family Review Campaigns
After move-in and at regular intervals, automated messages ask families to share their experience on Google. Build the review profile that gives other families confidence in choosing your community.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month