CRM Software for Bed and Breakfasts
Guests remember the experience. Make sure they remember how to book again.
TraxionLab is the guest communication platform built for bed and breakfasts. Build direct relationships with guests, automate the stay experience from inquiry to checkout, and generate the reviews that fill rooms without OTA commissions.
6 things ready before you log in
Scheduling pages for accommodations, breakfast options, special occasion packages, wellness services, and general inquiries.
Guest communication sequences for accommodations, breakfast, special occasions, and wellness offerings.
A B&B landing page and a promotional offer page, ready for your property's branding.
Contact and marketing forms to capture guest inquiries and special occasion bookings.
Track inquiries from initial contact through booking confirmation and post-stay follow-up.
Pre-built workflows for guest engagement, pre-arrival communication, post-stay review requests, and seasonal campaigns.
The Cost of Doing Nothing
Every OTA booking costs 15-20% in commission on a $200 stay. Building direct guest relationships saves $30-40 per booking and increases the chance of a return visit.
Average job/lead value: $200
What Bed and Breakfast Owners Actually Deal With
OTA commissions take a significant cut of every booking
You pay 15-20% to Booking.com and Airbnb for every reservation. On a $200/night stay, that is $30-40 gone. Building a direct guest list and encouraging repeat bookings eliminates the middleman, but you have no system to stay in touch with past guests.
Guests love their stay but never come back
A couple stays for a romantic weekend and raves about the experience. But you have no follow-up system. A year later, they book a different B&B because nobody reminded them how much they loved yours.
Your review count is a fraction of what it should be
You host 300 guests a year. Most have a wonderful experience. Your Google and TripAdvisor profiles have 45 reviews combined. Travelers making decisions rely on review counts, and your competitors with more reviews get the bookings.
Tools Built for Bed and Breakfast Companies
Solves pain point #1
Direct Guest Relationship Builder
Capture guest contact information during every stay. Build a direct communication channel for promoting return visits, seasonal packages, and anniversary specials without paying OTA commissions.
Solves pain point #2
Pre-Stay and Post-Stay Automation
Automated pre-arrival messages with check-in details, local recommendations, and breakfast preferences. Post-stay messages thank guests, request reviews, and offer a direct rebooking incentive.
Solves pain point #3
Seasonal and Anniversary Campaigns
Send automated campaigns for your slow season, holiday packages, and stay anniversary reminders. Reach past guests directly when they are planning their next getaway.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month