CRM Software for Ice Cream Shops
Summer lines are great. Off-season foot traffic takes a system.
TraxionLab is the customer engagement platform built for ice cream shops. Build a customer list, promote birthday parties and catering, and drive foot traffic during the months when walk-ins slow down.
6 things ready before you log in
Scheduling pages for birthday parties, popular treats, catering, mobile truck bookings, and general appointments.
Follow-up sequences for birthday parties, popular flavors, catering events, and mobile truck bookings.
An Ice Cream Shop landing page and a promotional offer page, ready for your branding.
Contact, marketing, and newsletter forms to capture customer information and party inquiries.
Track party and catering inquiries from initial contact through booking confirmation.
Pre-built workflows for customer engagement, birthday campaigns, review requests, and seasonal promotions.
The Cost of Doing Nothing
A regular ice cream customer spends $50+ per month during peak season. Without a system to stay in touch, seasonal customers do not return in the off-season, leaving revenue on the table.
Average job/lead value: $50
What Ice Cream Shop Owners Actually Deal With
Summer is packed but September through March is dead
Your shop is slammed from May through August. Then Labor Day passes and foot traffic drops by half. You have no way to reach summer customers during the off-season with promotions, events, or seasonal flavors.
Birthday party bookings come through phone calls and get lost
Parents call about birthday party packages. You take the information on a sticky note or in a text message. Party details live in three different places. Confirmations go out late or not at all. One missed party booking damages your reputation with the entire friend group.
Your online reviews are thin compared to chain competitors
You serve hundreds of happy customers every week during peak season. Your Google profile has 35 reviews. The Baskin-Robbins down the street has 200. Parents choosing where to take their kids check Google first.
Tools Built for Ice Cream Shop Companies
Solves pain point #1
Customer Database for Year-Round Engagement
Capture customer information through loyalty sign-ups, online orders, and birthday party bookings. Reach your summer customers during the off-season with holiday flavors, catering offers, and special events.
Solves pain point #2
Birthday Party Booking System
Parents book parties directly through your calendar. Automated confirmations, reminders, and post-party review requests run without manual effort. Every party is organized and every parent is happy.
Solves pain point #3
Review Automation Year-Round
After party bookings, catering events, and loyalty milestones, automated texts ask customers to leave a Google review. Build the review count that puts you ahead of chain competitors.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month