CRM Software for Bistros
A full dining room tonight means nothing if next Tuesday is empty.
TraxionLab is the customer engagement platform built for bistros. Fill slow nights with targeted campaigns, build loyalty with repeat diners, and grow the online reputation that brings new guests in.
6 things ready before you log in
Scheduling pages for reservations, catering, events, takeout, and brunch service.
Follow-up sequences for catering inquiries, dine-in promotions, takeout engagement, and brunch specials.
A Bistro landing page and a promotional offer page, ready for your restaurant's branding.
Contact, marketing, and newsletter forms to capture diner information and event inquiries.
Track event and catering inquiries from initial contact through confirmation and follow-up.
Pre-built workflows for customer engagement, reservation reminders, review requests, and promotional campaigns.
The Cost of Doing Nothing
An empty table on a slow Tuesday costs $65+ in lost revenue. Bistros that communicate regularly with past diners fill mid-week tables that otherwise sit vacant.
Average job/lead value: $65
What Bistro Owners Actually Deal With
Mid-week tables sit empty while weekends are packed
Friday and Saturday are full. Tuesday and Wednesday are dead. You post a social media special at 3pm on Tuesday, but your followers do not see it in time. You have no system to reach past diners directly with a compelling reason to come in tonight.
First-time diners rarely come back because you have no way to reach them
A couple comes in for dinner, loves the food, and leaves. You never capture their contact information. They intended to come back but life got busy. Three months later, they cannot remember your name. First-time diners become repeat regulars only if you stay in contact.
Your online reviews do not reflect the dining experience you provide
Your food is excellent and your service is warm. But your Google profile has 40 reviews while the chain restaurant nearby has 500. Potential diners searching online choose the place with more social proof.
Tools Built for Bistro Companies
Solves pain point #1
Mid-Week Fill Campaigns
Build automated campaigns that go out Monday morning promoting Tuesday-Wednesday specials. Text your customer list directly with a reservation link. Fill the tables that advertising alone cannot reach.
Solves pain point #2
Customer Capture and Loyalty
Capture diner information through reservations, online orders, and Wi-Fi sign-ups. Build a customer list and send targeted campaigns: birthday offers, anniversary dinners, and seasonal menu announcements.
Solves pain point #3
Review Generation After Every Visit
After a reservation or online order, automated texts ask diners to leave a Google review. Your 40 reviews become 200+ within a year without your staff asking anyone in person.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month