CRM Software for Housekeeping & Cleaning Companies
You're booked solid but your calendar is in your head. That's the problem.
TraxionLab is the client management platform built for housekeeping and cleaning businesses that rely on recurring clients and referrals to stay fully booked. Your account includes a structured onboarding flow for new clients, automated rebooking reminders that keep recurring schedules on track, and a review system that turns satisfied customers into your most effective marketing.
5 things ready before you log in
Five service-specific booking pages for your cleaning business. Clients who need a deep clean book a different calendar than those who need a move-out clean, so you arrive with the right supplies and time allocation.
Pre-written follow-up sequences for each cleaning service type. Each covers the touchpoints clients expect: booking confirmation, day-before reminder, and post-service check-in.
A Housekeeper website and an offer page, both ready to customize with your business name, service area, and pricing. The structure is in place, you fill in your details.
A marketing form that captures new client inquiries before they book. You see the service they need and their contact details before the first conversation.
A pre-built pipeline for tracking new client inquiries from first contact through recurring booking confirmation. Every lead is visible, nothing slips away.
The Cost of Doing Nothing
A single lost recurring cleaning client costs you $200/month ($2,400/year), and you didn't even know they called.
Average job/lead value: $200
What Housekeeper Owners Actually Deal With
Scheduling recurring clients manually is chaos
You've got Mrs. Johnson every other Tuesday, the Smiths bi-weekly on Thursdays, and a monthly deep-clean that you keep forgetting. It's all in a paper planner or a notes app, and when something changes, the whole week gets messed up. One mix-up means an angry client or a missed clean.
New client inquiries die in your DMs and voicemail
You get messages on Facebook, Instagram, your website, and calls, but you're cleaning houses 8 hours a day. By the time you respond at 9pm, the potential client already booked someone who answered faster. Slow response costs you new clients every week without you ever knowing.
You have no online presence beyond word of mouth
Your cleaning is impeccable but your Google profile has 8 reviews and no website. The franchise operations with 500 reviews and slick ads are eating your lunch, even though your clients will tell anyone you're the best they've ever had.
Tools Built for Housekeeper Companies
Solves pain point #1
Online Booking Calendar
Clients book directly on your calendar. Recurring appointments auto-populate. When someone reschedules, everything shifts automatically. No more mental gymnastics to figure out Thursday's route.
Solves pain point #2
Missed-Call Text-Back & Unified Inbox
Every inquiry, Facebook DM, website form, missed call, lands in one inbox. Missed calls get an instant auto-text. You respond between jobs instead of losing leads while you're working.
Solves pain point #3
Review Automation & Social Posting
After every cleaning, an auto-text asks for a review. TraxionLab can also schedule social posts showing your work. Build the online presence that matches the quality of your service.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month