CRM Software for Construction Companies
Stop running a million-dollar operation from a clipboard and your text messages.
TraxionLab is the client management platform built for construction companies managing complex projects while still trying to close the next bid. Your account includes a pipeline that tracks every lead through estimate, contract, and project start, automated follow-up for bids that go quiet, and a review system that builds your Google presence job by job.
5 things ready before you log in
Five dedicated booking pages for each major service category. Clients who need a framing estimate book a different calendar than those who need commercial work, which means you arrive at every conversation with the right context.
Pre-written follow-up sequences for each service category. Each sequence is written around what a construction client needs to know at each stage, from bid submission through project completion.
A Construction Company landing page and an offer page, both ready to customize. You update the copy, photos, and contact details, the layout and conversion structure are already done.
A marketing form that collects project details from prospective clients before the first call. You read the submission before you ever pick up the phone.
A pre-built pipeline that tracks every lead from initial inquiry through signed contract. Configure stages to match your bid process and nothing falls through the cracks.
The Cost of Doing Nothing
A lost residential construction lead represents $15,000+ in revenue. One forgotten follow-up can cost more than a month of software.
Average job/lead value: $15,000
What Construction Company Owners Actually Deal With
Leads come in from 6 different places and half get lost
You've got leads in your email, texts, Facebook messages, your website form, Angi, and word-of-mouth referrals that someone scribbled on a napkin. There's no single place to see them all, so bids fall through and you don't realize it until the homeowner already signed with someone else.
Change orders and client communication become a nightmare
The homeowner says "while you're at it, can you also..." and now you're doing $4,000 in extra work with no paper trail. Three months later it's a dispute because nobody documented the conversation. Every GC has lived this.
You can't prove your reputation online
You've built 200 homes but your Google profile has 15 reviews. Newer companies running SEO and ads are outranking you even though they've been in business for two years. Your reputation is word-of-mouth, but Google can't see word-of-mouth.
Tools Built for Construction Company Companies
Solves pain point #1
Unified Inbox & Lead Pipeline
Every lead from every source lands in one pipeline. Facebook messages, website forms, texts, calls, they all show up in the same place. Tag them by project type, assign a bid stage, and never lose track again.
Solves pain point #2
Two-Way Texting & Conversation History
Every client conversation is logged in one thread, texts, emails, calls. When the homeowner claims they never approved the change order, you pull up the timestamped text thread. Done.
Solves pain point #3
Review Generation Campaigns
After every project closes, TraxionLab sends a personalized review request. Built 200 homes? It's time your Google profile reflected that. Automate what you've been meaning to do for years.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month