CRM Software for Plumbers
Every emergency call you miss goes to the next plumber on Google. Period.
TraxionLab is the business management platform built for plumbing companies that live and die by emergency response and repeat residential calls. Your account includes a missed-call text-back that responds before a homeowner dials your competitor, automated follow-up on every open estimate, and a review system that builds your online reputation one completed job at a time.
5 things ready before you log in
Six service-specific booking pages for plumbing jobs. Whether a homeowner needs a drain cleaning or a full sewer repair, they land on the right calendar, which means you show up knowing what the job actually involves.
Pre-written follow-up sequences for your core plumbing services. Each sequence covers what the customer needs to hear at every stage, from booking confirmation through post-job follow-up and review request.
A Plumbing website and an offer page, both pre-built and ready to customize with your service area, license info, and contact details. The layout is done, you fill in your specifics.
A marketing form that captures job details from prospective customers before they book. You see the scope of the job and the customer's contact info before picking up the phone.
A pre-built pipeline for tracking plumbing leads from first inquiry through completed job. Emergency calls and scheduled work both flow through the same organized system.
The Cost of Doing Nothing
A single missed plumbing emergency call is $350+, and that customer is calling your competitor right now.
Average job/lead value: $350
What Plumber Owners Actually Deal With
Emergency calls come at the worst time and you can't answer them all
You're under a house fixing a slab leak and your phone rings three times. Each one is a homeowner with water spraying somewhere. They Google "plumber near me," call the top 3 results, and go with whoever answers. You're the best plumber in town but you lost $1,200 in work because you were doing your job.
Estimates get sent and never tracked
You drove to the house, assessed the situation, sent a text estimate for a repipe. Then you got busy. Two weeks later nothing. Did they go with someone else? Did they even see the estimate? You have no idea because there's no system to track it. You just move on and hope the phone rings again.
Your repeat customers don't call until there's another emergency
You replaced their water heater 18 months ago. They loved you. Left a great review. But now they need a faucet replaced and they Googled it instead of calling you. Why? Because you haven't talked to them since. No follow-up, no check-in, no seasonal reminder. Out of sight, out of mind.
Tools Built for Plumber Companies
Solves pain point #1
Missed-Call Text-Back
Every missed call gets an instant text: "This is [Your Company]. We're on an emergency call, what's going on at your place?" The homeowner describes the problem via text, you respond when you come up for air, and the lead is captured.
Solves pain point #2
Estimate Tracking & Auto Follow-Up
Every estimate you send enters a pipeline stage. If the customer doesn't respond in 48 hours, a friendly follow-up text goes out automatically. Then again at day 5. Then day 10. You close more work without chasing people.
Solves pain point #3
Customer Nurture Campaigns
Past customers get periodic texts and emails: water heater flush reminders, winter pipe protection tips, seasonal check-up offers. When they need a plumber, they don't Google, they text you back.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month