CRM Software for Yoga Studios
Your classes create community. Your system should keep that community coming back.
TraxionLab is the client management platform built for yoga studios that want to keep their classes full and their members engaged. Your account includes class-specific booking pages, automated membership retention sequences, and seasonal campaign templates ready to send.
5 things ready before you log in
Seven class booking pages: corporate yoga programs, group classes, meditation and mindfulness, online classes, personalized sessions, pregnancy yoga, and general scheduling. Each program type has its own intake so your instructors arrive prepared.
Pre-written follow-up sequences for corporate programs, group classes, meditation, online classes, personalized sessions, and pregnancy yoga. Each covers member communication from booking through session completion and rebooking.
A Yoga studio website and a membership offer page, both pre-built and ready to customize with your class schedule, instructors, and membership options.
A new student inquiry form that captures the prospective member's experience level and class interests before their first visit. You know who is coming through the door before they arrive.
A pre-built pipeline that tracks every new student inquiry from first contact through first class attended. New students are visible until they become regular members.
The Cost of Doing Nothing
A yoga member who attends twice a week year-round is worth $600–$1,500 annually. Losing a regular member because no check-in arrived when they went quiet for two weeks costs a full year of revenue.
Average job/lead value: $1,000
What Yoga Studio Owners Actually Deal With
New students come to one or two classes and then disappear
A new student attends their first two classes in January. They had a good experience. But they didn't rebook and nobody followed up. By February, they've found a yoga app and stopped looking for a studio. One automated welcome sequence and rebooking prompt would have brought most of them back for a third class, which is the attendance threshold for forming a habit.
Regular members go quiet for two weeks and cancel by month end
A member who has been attending twice a week for four months misses the first week of March. Then the second week. Without a check-in, you don't notice until their membership renewal is declined in April. A single check-in at week two would have addressed whatever came up before it became a cancellation.
Your studio's community isn't reflected in your Google reviews
Your regulars love the studio. They invite friends. They post on Instagram. But your Google profile has 40 reviews while a newer studio down the street has 180, because they ask every member after their first month. New students choosing between studios in your area see the review count difference and often go to the studio with more.
Tools Built for Yoga Studio Companies
Solves pain point #1
New Student Welcome and Rebooking Sequences
After a new student's first class, a welcome sequence runs over 14 days: a thank you message, practice tips for beginners, an introduction to your membership options, and a direct rebooking prompt. New students who receive this sequence return at higher rates than those who don't.
Solves pain point #2
Member Retention Check-Ins at the Two-Week Absence Mark
When a regular member misses two consecutive weeks without rebooking, TraxionLab sends a warm check-in: 'We missed you in class this week, hope everything is well. Here's a link to get back on the mat when you're ready.' Most members who receive this message rebook within a week.
Solves pain point #3
Seasonal Membership and Class Package Campaigns
Build campaigns for New Year's enrollment, spring intensive programs, and fall back-to-yoga promotions. Schedule them to send to your contact list at the right time each year. Your seasonal revenue windows are maximized without manual campaign work during your busiest months.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month