CRM Software for Gyms
Memberships are your revenue. A system that prevents cancellations is your best retention tool.
TraxionLab is the client management platform built for gyms that want to stop losing members to the attrition cycle of January commitment and March cancellation. Your account includes class-specific booking pages, automated member retention sequences, and re-engagement campaigns for members who have gone quiet.
5 things ready before you log in
Seven class and session booking pages: boxing, cycling, high-intensity workouts, recovery sessions, general scheduling, bodybuilding sessions, and yoga and pilates. Each class type has its own intake and capacity management.
Pre-written follow-up sequences for boxing, cycling, high-intensity training, pilates and yoga, recovery sessions, and workout programming. Each covers member communication from booking through class completion and rebooking prompt.
Three web properties: a main Gym website, a membership offer page, and a Gym 2.0 offer page. All are pre-built and ready to customize with your facility photos, class schedule, and membership pricing.
A membership inquiry form that captures the prospective member's fitness goals and contact details before their first visit. You know what they are trying to accomplish before the tour.
A pre-built pipeline for tracking new member inquiries from first contact through enrolled membership. Prospective members are visible in one place and no lead falls through the cracks during your busiest enrollment windows.
The Cost of Doing Nothing
A gym member who cancels after 3 months instead of staying for a full year costs you $450–$900 in revenue. Gyms with automated check-in and retention workflows keep more members through the early disengagement window.
Average job/lead value: $900
What Gym Owners Actually Deal With
New members join in January and cancel in March before forming a habit
The first 60 days of a new membership are when cancellation risk is highest. A new member who misses one week, then two, then stops coming in is gone by day 45 if nobody checks in. Most gyms have no automated touchpoint for members who have gone quiet in their first 60 days.
Class no-shows waste instructor time and discourage regular members
A yoga class with 8 registered members and 4 no-shows disrupts the instructor's flow and diminishes the energy of the class for those who did show up. Without automated reminders, no-shows are a consistent problem that manual scheduling cannot solve.
Your membership campaigns depend on your busiest time of year to run
January is your most valuable acquisition window. September back-to-school is your second. But you spend both months running the gym, not planning marketing campaigns. By the time you think about promoting, the window is closing.
Tools Built for Gym Companies
Solves pain point #1
New Member Engagement Sequences for the First 60 Days
Every new member enters a 60-day engagement sequence: a welcome message on day 1, a check-in at week 2, a goal update at week 4, and a retention prompt if they miss a week. Members who receive these touchpoints have higher 90-day retention rates than those who do not.
Solves pain point #2
Class Booking Reminders and No-Show Reduction
Every class booking triggers a 24-hour reminder and a 2-hour reminder. Members who do not confirm receive a personal follow-up. Classes run fuller, instructors are better prepared, and no-show rates decline from the first week.
Solves pain point #3
Seasonal Enrollment Campaigns for January and September
Build your January enrollment campaign in November, schedule it, and let it send automatically when the window opens. Do the same for September. You fill your biggest enrollment windows without scrambling to build a campaign during the busiest weeks of your year.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month