CRM Software for Floral Shops
Every event contract starts with a conversation. Make sure you're having them all.
TraxionLab is the client management platform built for florists who want their follow-up to match the quality of their work. Capture every event inquiry, automate the follow-up you don't have time to do manually, and build a Google profile that reflects what your clients already know.
5 things ready before you log in
Separate booking pages for custom arrangements, subscription delivery, sympathy flowers, wedding design consultations, and general appointments. Each event type gets the right intake questions, so consultations start with the full scope already on the table.
Pre-written follow-up sequences for custom arrangements, subscription delivery, sympathy orders, and wedding and event design. Each covers the communication needs specific to that floral service type.
A Floral Shop website and an offer page, both pre-built and ready to customize with your portfolio photos, service menu, and delivery area. The structure is in place, you add your flowers.
A floral inquiry form that captures the event type, date, style preferences, and budget before the consultation. You arrive prepared instead of starting every conversation from scratch.
A pre-built pipeline that tracks every floral inquiry from first contact through signed event contract. Wedding inquiries that come in during your busiest weeks are no longer invisible.
The Cost of Doing Nothing
A wedding floral contract is worth $1,500–$5,000. An inquiry that goes unanswered for 24 hours is often already gone, weddings get planned on weekends when most florists aren't at their desks.
Average job/lead value: $1,200
What Floral Shop Owners Actually Deal With
Wedding and event inquiries come in when you're deep in an order
A bride submits an inquiry on Saturday while you're knee-deep in a prom order. By Monday, she's spoken with three other florists and is leaning toward one who responded on Saturday afternoon. You had the better portfolio, but a faster response won the contract.
Seasonal demand creates dead months with no advance bookings
Mother's Day, Valentine's Day, and prom season drive most of your retail revenue. But January and September sit quiet because you spent the busy months fulfilling orders instead of building your booking pipeline. Every year the slow season catches you by surprise.
Subscription and recurring clients drift away without re-engagement
A corporate client ran a monthly office arrangement subscription for a year, then went quiet. You have no way to know when a subscription customer is about to cancel or reach out proactively before they stop ordering.
Tools Built for Floral Shop Companies
Solves pain point #1
Weekend Lead Capture and Auto-Response
Every inquiry submitted on Saturday or Sunday receives an immediate automated response with your consultation calendar link and a brief overview of your event design process. You capture the lead while you're in the cooler building centerpieces.
Solves pain point #2
Seasonal Demand Campaigns
Build campaigns that go out in November for holiday arrangements, in December for Valentine's pre-booking, and in February for spring weddings. You fill your slow-season pipeline during your busy months without any manual outreach.
Solves pain point #3
Subscription and Recurring Client Re-Engagement
Corporate accounts and subscription clients receive automated check-in messages before renewal periods. Customers who haven't ordered in 60 days get a re-engagement sequence. You keep the recurring revenue that currently goes silent.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month