CRM Software for Interior Designers
Your projects are stunning. Your client acquisition process should be just as polished.
TraxionLab is the client management platform built for interior designers who are done losing high-value project inquiries to slow follow-up. Your Design Concierge and Full Service Design consultations each get their own booking page, intake workflow, and follow-up sequence.
5 things ready before you log in
Separate booking pages for Design Concierge consultations, Full Service Design projects, and general appointment requests. Clients who need a one-hour direction session book differently than those starting a full home renovation, so you arrive prepared for the right conversation.
Eight pre-written email sequences covering the full client lifecycle: appointment confirmation and introduction, pre-call preparation, what to expect, reminder emails, an interior design trends nurture series, and post-project follow-up. Each is written for the specific touchpoint it covers.
An Interior Design Services website and a project inquiry offer page, both pre-built and ready to customize with your portfolio, signature aesthetic, and client process. The structure is there, you put your work in.
A project inquiry form that captures the scope, timeline, and budget range before the first consultation. You arrive at every discovery call knowing whether the project is a fit.
A pre-built pipeline that tracks each design inquiry from first contact through signed letter of agreement. High-value project leads are visible in one place and nothing falls through the cracks during your busiest project weeks.
The Cost of Doing Nothing
An interior design project represents $5,000–$25,000 in revenue. A consultation inquiry that doesn't get a response within 24 hours typically moves on to the next designer in their search results.
Average job/lead value: $12,000
What Interior Designer Owners Actually Deal With
High-value consultation requests go unanswered during active projects
You're sourcing furniture for a full home renovation when a referral submits a project inquiry. By the time you surface from the project three days later, they've already had consultations with two other designers. Your referral source is embarrassed and less likely to send you the next one.
Long design cycles have no automated touchpoints to keep clients warm
A client expresses strong interest in a full renovation, asks for a proposal, and then goes quiet for three weeks while comparing options. You have no system to send them anything during that time, no case studies, no portfolio updates, no check-in. By the time they decide, you are the least memorable option.
Completed projects don't generate reviews or referrals systematically
Your work is your marketing, but most clients don't leave reviews without being specifically asked. You have stunning completed projects with no online documentation of the outcome. Meanwhile, designers with fewer impressive projects but better review collection systems win the clients who find them on Google.
Tools Built for Interior Designer Companies
Solves pain point #1
Instant Inquiry Response with Booking Link
Every project inquiry receives an immediate automated response with a link to book a Design Concierge or Full Service Design consultation. You capture the inquiry while you're presenting a mood board, without missing a beat.
Solves pain point #2
Eight-Touchpoint Nurture Sequence
From consultation booking through post-project follow-up, eight pre-written email sequences guide each client through the full design engagement. Appointment reminders, pre-call preparation notes, and post-project check-ins all happen automatically.
Solves pain point #3
Post-Project Review and Portfolio Requests
After every completed project, TraxionLab sends a review request and an optional portfolio authorization request. Your Google profile grows with every project, and your portfolio builds itself with client permission built into the workflow.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month