CRM Software for Real Estate Brokers
You built the brokerage. Now build the system that keeps it growing.
TraxionLab is the business management platform built for real estate brokers. Automate client follow-up, support your agents with consistent systems, and build the brokerage brand that attracts top talent and premium listings.
6 things ready before you log in
Dedicated scheduling pages for each brokerage service. Clients and prospects book the right consultation.
Service-specific follow-up sequences for buyers, sellers, listing presentations, and contract negotiations.
A Real Estate Broker landing page and a consultation offer page, ready for your brokerage branding.
Contact, marketing, and newsletter forms to capture leads from your website and marketing campaigns.
Track every client from inquiry through listing presentation, contract, and closing.
Pre-built workflows for lead nurture, appointment reminders, no-show follow-up, review requests, and agent recruitment.
The Cost of Doing Nothing
A lost listing represents $12,000+ in commission. Brokers who systematize follow-up close more listings and retain more agents than those who rely on individual hustle.
Average job/lead value: $12,000
What Real Estate Broker Owners Actually Deal With
Listing leads come to the brokerage but follow-up depends on individual agents
Your brokerage generates leads through brand advertising and online presence. But follow-up depends on whichever agent grabs the lead first. Some follow up diligently. Some do not. The brokerage's reputation suffers when leads get inconsistent experiences.
Agent recruitment is constant but your outreach is sporadic
Growing your brokerage means recruiting productive agents. But your recruitment outreach happens in bursts: a few calls after a meeting, then nothing for a month. Top agents join brokerages that pursue them consistently.
Your brokerage brand needs a stronger online presence
Individual agents have their own Google profiles and social media. But the brokerage brand itself has a thin online presence. Consumers looking for a firm, not just an agent, struggle to find compelling reasons to choose your brokerage.
Tools Built for Real Estate Broker Companies
Solves pain point #1
Consistent Lead Follow-Up Across the Brokerage
Every lead that comes to the brokerage gets an instant response and enters a standardized follow-up sequence. Regardless of which agent handles the lead, the client experience is professional and consistent.
Solves pain point #2
Agent Recruitment Pipeline
Build an outreach sequence for prospective agents. Automated follow-up at strategic intervals keeps your brokerage in front of agents who are considering a move. Recruit systematically, not sporadically.
Solves pain point #3
Brokerage Brand Building
Automated review requests, social media posting, and client engagement campaigns build the brokerage brand alongside individual agent brands. A strong brokerage brand attracts both agents and clients.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month