CRM Software for Chiropractors
Stop losing patients between appointments. Fill your care plans automatically.
TraxionLab is the client management platform built for chiropractic practices that want to keep patients on their care plans and reactivate the ones who have quietly stopped coming in. Your account includes automated between-appointment follow-up that keeps patients engaged with their plan, a reactivation sequence for anyone lapsed more than 90 days, and a review system that collects feedback while patients are still feeling the results.
5 things ready before you log in
Separate booking pages for each treatment type. New patients needing an adjustment book a different calendar than those scheduling a re-evaluation, so you see the appointment type before they arrive.
Pre-written follow-up sequences for new patient intake, care plan follow-up, reactivation, and review requests. Each sequence is timed to the touchpoints that matter most in a chiropractic care cycle.
A chiropractic practice website and a new patient offer page, both pre-built and ready to customize with your practice name, services, and location. The layout is in place, you add your details.
A new patient intake form that captures health history and contact details before the first visit. You read the submission before they arrive, not while they are sitting in your waiting room.
A pre-built pipeline that tracks new patient leads from inquiry through first appointment booked. Every prospective patient is visible, nothing goes unanswered.
The Cost of Doing Nothing
A chiropractic patient who completes a full care plan is worth $1,200+. Most practices lose half their new patients before session 4.
Average job/lead value: $1,200
What Chiropractor Owners Actually Deal With
Patients quit care plans before finishing
You present a 12-visit plan. They come twice, feel a little better, and stop scheduling. No automated touchpoint reminds them why they started, so the revenue walks out the door.
Lapsed patients vanish without recall
Patients who haven't been in for 3–6 months represent your easiest reactivation revenue, but contacting them manually means it never happens. They end up at the competitor down the street.
Online reviews lag behind real patient satisfaction
Your results are excellent but your Google profile shows 18 reviews from 2021. Happy patients rarely leave reviews on their own, and practices with fewer reviews lose new-patient inquiries daily.
Tools Built for Chiropractor Companies
Solves pain point #1
Automated Care Plan Follow-Up
Send timed texts or emails after each visit encouraging patients to book the next session. Configurable sequences remind patients of their treatment goals without a single staff phone call.
Solves pain point #2
Lapsed Patient Recall Campaigns
Filter your contact list by last visit date and send a personalized reactivation sequence. Re-engage patients who are 90, 180, or 365 days overdue with offers for a complimentary check-in.
Solves pain point #3
Review Request Automation
After each visit, automatically ask satisfied patients to share their experience on Google. Timing and message are customizable, sent via text for the highest open rates.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month