CRM Software for Defense Lawyers
When someone is charged, they need an answer, not an answering machine.
TraxionLab is the intake platform built for defense attorneys who handle everything from DWI to drug charges. Respond to urgent inquiries instantly, organize your caseload by charge type, and build a referral pipeline from past clients and their families.
6 things ready before you log in
Dedicated scheduling pages for each practice area. Prospects book the right consultation based on their charge.
Charge-specific follow-up sequences that educate prospects on the process and build confidence in your representation.
A Defense Counsel landing page and a consultation offer page, ready for your firm's branding.
A marketing form that captures case details before the initial consultation.
Track every prospect from initial contact through consultation, retainer, and case resolution.
Pre-built workflows for lead nurture, appointment reminders, no-show follow-up, review requests, and long-term engagement.
The Cost of Doing Nothing
A criminal defense prospect who cannot reach you will call the next attorney on the list. At $5,000+ per retained case, your intake speed directly determines your caseload.
Average job/lead value: $5,000
What Defense Lawyer Owners Actually Deal With
Prospects call at midnight and need to talk to someone now
Someone gets arrested at 11pm on a Friday. Their family is frantic. They Google 'criminal defense attorney' and call three numbers. Your phone goes to voicemail. The attorney who responds, even with a text, gets the case. By Monday morning, you have lost it.
Case types are so diverse that follow-up is inconsistent
You handle DWI, drug charges, domestic violence, and record expungement. Each case type needs different intake information and follow-up content. Without a system, everyone gets the same generic response, or worse, no response at all.
Past clients and their families are your best referral source, but you never tap it
The families who retained you during the most stressful time of their lives are deeply loyal. But you have no system to stay in contact. When their cousin gets a DWI two years later, they cannot find your number.
Tools Built for Defense Lawyer Companies
Solves pain point #1
24/7 Instant Response
When someone contacts your firm at any hour, TraxionLab sends an immediate text: professional, empathetic, and clear. Even if you cannot take the call, the prospect knows you received their message and will follow up.
Solves pain point #2
Charge-Specific Intake Sequences
Your seven booking calendars route prospects to the right consultation. DWI prospects get different intake questions and follow-up than drug charge prospects. Each case type has its own communication path.
Solves pain point #3
Past Client and Family Referral Campaigns
After case resolution, automated sequences maintain the relationship. Periodic check-ins and referral requests keep your firm top-of-mind with people who trust you and the families who retained you.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month