CRM Software for Nutrition and Wellness Coaches
Your clients want results. Your system should support them between sessions.
TraxionLab is the client management platform built for nutrition and wellness coaches who want to keep their clients engaged between sessions and their pipeline full between programs. Your account includes service-specific booking pages, automated follow-up sequences, and program launch campaigns that run consistently.
5 things ready before you log in
Separate booking pages for health and wellness coaching sessions, personalized meal planning consultations, weight management programs, workshops and resources, and general appointments.
Pre-written follow-up sequences for wellness coaching, meal planning, weight management, and workshop programs. Each covers the communication touchpoints that keep clients motivated and on track between sessions.
A Nutrition and Wellness website and a program offer page, both pre-built and ready to customize with your methodology, credentials, and program details.
Three intake forms: a general contact form, a program inquiry form, and a newsletter subscription. Each type of prospective client has a clear entry point into your pipeline.
A pre-built pipeline that tracks every program inquiry from first contact through enrolled client. No inquiry goes untracked during your busiest launch windows.
The Cost of Doing Nothing
A nutrition coaching client enrolled in a 3-month program represents $400–$1,200 in revenue. Clients who drop off after month one because they lost motivation often needed only one proactive check-in to stay on track.
Average job/lead value: $800
What Nutrition and Wellness Owners Actually Deal With
Clients lose motivation between sessions and disappear before completing the program
A client starts a 12-week nutrition program in January with strong motivation. By week 5 they have missed a session and stopped logging their meals. Nobody reached out. By week 7 they cancel because they feel like they failed. A check-in at week 5 would have caught most of them.
Program launches depend on your social media activity during your busiest weeks
You want to launch a new group program in September. But September is when your current clients are re-enrolling and your schedule is already full. Your launch campaign consists of a few Instagram posts during the busiest two weeks of your year. You fill a fraction of the cohort when automated pre-launch sequences would have filled it weeks earlier.
Completed clients generate word-of-mouth but not Google reviews
Your best results come from clients who completed a full program. They recommend you to friends. But they don't leave Google reviews because nobody asked at the right moment. Your Google profile doesn't reflect the outcomes you've produced.
Tools Built for Nutrition and Wellness Companies
Solves pain point #1
Between-Session Check-In Sequences
After every session, clients receive a check-in message at the midpoint before their next appointment: a brief motivational note, a reminder of their stated goal, and a prompt to confirm their next session. Clients who are losing momentum get a nudge before they drop off.
Solves pain point #2
Program Launch Campaigns Built in Advance
Build your September launch campaign in July when you have time. Schedule it to send during launch week. Your entire contact list receives the enrollment invitation at the right time without you having to stop your current client work to run a manual campaign.
Solves pain point #3
Program Completion Review and Testimonial Requests
After every completed program, clients receive a check-in and a review request timed to when their results are most recent and most motivating. Clients who just finished a program and are seeing changes are your most credible reviewers.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month