CRM Software for Towing Services
Emergency calls don't give you time to follow up. Set it up now so it happens automatically.
TraxionLab is the client management platform built for towing companies that want to stop losing emergency calls to whoever answers faster. Your account includes service-specific booking pages, instant missed-call response, and automated follow-up for fleet and corporate accounts.
5 things ready before you log in
Separate booking pages for battery jumpstarts, emergency towing, flat tire assistance, lockout services, and general scheduling. Non-emergency calls get routed to the right service from the start, so dispatch has the context before rolling a truck.
Pre-written follow-up sequences for battery, emergency towing, flat tire, and lockout services. Each covers the post-service check-in and review request, plus a follow-up for fleet or corporate account prospects.
A Towing Service website and a promotional offer page, both pre-built and ready to customize with your service area, dispatch number, and fleet account information.
Three intake forms: a general contact form, a marketing offer form, and a newsletter subscription for fleet and corporate account prospects. Each type of inquiry has the right landing point.
A pre-built pipeline that tracks towing leads and corporate account prospects from first inquiry through active relationship. Fleet and insurance company referral relationships are visible and managed in one place.
The Cost of Doing Nothing
A motorist stranded on the roadside calls the first towing service that responds. A missed call during an emergency dispatch window is often a permanent lost customer, and a missed referral to their fleet manager or insurance company.
Average job/lead value: $200
What Towing Service Owners Actually Deal With
Emergency calls go to the towing company that answers, and you're on a dispatch
A stranded motorist on the highway is calling every towing service they can find on Google. You're hooking up a vehicle on the opposite side of town and can't answer. They book with whoever picks up first. By the time you listen to the voicemail, they're already being towed somewhere else.
Fleet and corporate accounts require consistent outreach you never have time to do
Dispatching insurance companies, fleet managers, and motor clubs requires relationships. You know the right contacts, but reaching out consistently, a check-in call every month, a new service announcement, never happens because you're running dispatches all day. The accounts go quiet and eventually call a competitor who stays in front of them.
Your Google reviews don't reflect how many people you've helped
You've towed thousands of vehicles, but your Google profile has 40 reviews. Stranded motorists searching 'towing near me' are choosing listings with the most reviews. Most of your customers never thought to leave one because nobody asked at the right moment.
Tools Built for Towing Service Companies
Solves pain point #1
Instant Missed-Call Response for Emergency Requests
Every missed call gets a text within seconds: 'Hi, this is [Company Name]. We're on a dispatch, are you stranded? Reply with your location and we'll get a truck to you.' You capture the emergency call even when your driver is unavailable.
Solves pain point #2
Fleet and Corporate Account Nurture Campaigns
Insurance adjusters, fleet managers, and motor clubs receive monthly check-in messages and service update notifications automatically. You stay top-of-mind with your best referral sources without a single manual call from your dispatch line.
Solves pain point #3
Post-Service Review Requests
After every completed service, TraxionLab sends a text asking the customer to leave a Google review. Customers who just received roadside assistance in a stressful moment are often the most appreciative, and the most likely to leave a positive review when asked within hours.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month