CRM Software for Auto Body and Painting Shops
Every estimate you send is worth $1,800+. How many are you following up on?
TraxionLab is the client management platform built for auto body shops that want to stop losing estimates to competitors who follow up faster. Your account comes with booking calendars for each service type, pre-written follow-up sequences, and a marketing pipeline ready to use.
5 things ready before you log in
Separate booking pages for bumper and panel replacement, collision repair, custom paint, dent and scratch repair, and general appointments. Customers who need a collision estimate land on a different intake than those requesting a custom paint job.
Pre-written follow-up sequences for bumper repair, collision work, custom refinishing, and dent and scratch repair. Each covers the estimate follow-up and post-repair review request specific to that service type.
An Auto Body and Painting website and a promotional offer page, both pre-built and ready to customize with your shop name, service area, and certifications. The layout is done, you fill in your details.
Three lead capture forms: a general contact form, a marketing offer form, and a newsletter subscription form. Every type of inbound inquiry has a place to land and enter your pipeline.
A pre-built Marketing Pipeline that tracks every lead from initial inquiry through approved repair. Estimates in progress are visible, and automated follow-ups fire at the right intervals.
The Cost of Doing Nothing
An auto body and painting estimate averages $1,800–$3,200. Shops that follow up on every estimate within 48 hours close significantly more work than those that wait for customers to call back.
Average job/lead value: $2,200
What Auto Body and Painting Owners Actually Deal With
Estimates go out and you never hear back, then you see the customer's car at a competitor
You spent 30 minutes doing a full damage assessment, wrote up a detailed estimate, and sent it. No response for a week. You figure they went with the insurance-approved shop. Three weeks later you see the car repaired, and it wasn't by you. One follow-up text on day three would have kept you in the conversation.
Missed calls during busy shop hours cost you the insurance-claim jobs
Customers dealing with an insurance claim are calling multiple shops to find one that answers. You're under a vehicle pulling a bumper and three calls go to voicemail. By the time you call back at the end of the day, they've already authorized repair at the shop that picked up.
Your Google reviews don't reflect the quality of your work
You do excellent bodywork, but your Google profile shows 22 reviews from three years ago. Shops running Google Ads with 400 reviews are capturing the search traffic you should be getting. Customers trust review counts before they ever look at the quality of the work.
Tools Built for Auto Body and Painting Companies
Solves pain point #1
Automated Estimate Follow-Up
Every estimate triggers a follow-up sequence: a check-in text at day 2, a reminder at day 5, and a final prompt at day 10. You close more estimates without lifting a finger, because the follow-up happens whether or not you remember to do it.
Solves pain point #2
Missed-Call Text-Back for Collision Inquiries
When a customer calls and you can't answer, TraxionLab texts them instantly: 'Hi, this is [Shop Name]. Sorry we missed you, what happened to your vehicle?' You capture the lead while they're still searching for a shop.
Solves pain point #3
Post-Repair Review Requests
After every completed repair, an automated text asks the customer to leave a Google review. Your 22 reviews become 200 over a year without a single in-person ask from your front desk.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Get Your Free Auto Body and Painting Marketing Report
Your personalized marketing audit takes a look at the areas that matter most for getting found and chosen online:
- How your business shows up across the web
- Whether your online listings are accurate and consistent
- How your website performs for visitors
- What your reviews say and how you are responding
- Where you rank when local customers search for your services
- Which marketing tools and ad channels are working for you
You will get a score for each area, a clear picture of what is strong, and where you are leaving opportunity on the table, all specific to your business.
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Run the basics in one place.
Stop juggling spreadsheets, sticky notes, and a half-dozen apps to track leads. Launch puts your contacts, calendar, messaging, and follow-up under one roof.
Growth
Where serious businesses live.
You've got the basics down, but leads still slip and follow-up takes nights and weekends. Growth adds done-with-you onboarding, bi-weekly coaching, and one piece of work built for you every month.
Partner
Your back office, handled.
You don't have time to run the platform yourself. Partner gives you a custom-built website, white-glove setup, and a team building four pieces of work for you each month.
Annual billing only